What's Your Juice?

The Question that Changes Everything

“What’s Your Juice? isn’t just a book—it’s a spark that reignites purpose, possibility, and performance in every part of our lives.”

—Phil Rison, CMAA, executive director, NIAAA

What’s Your Juice? Unlock the Energy that Transforms Performance, Fuels Purpose, and Ignites the People Around You is now available on Amazon! Get your copy now!

Whether you’re a coach, leader, educator, or someone simply trying to show up better in your life and work, your journey to more impactful energy, leadership, and purpose begins with this question:

What’s Your Juice?

Your juice is the unique mix of your energy, mindset, effort, attitude, and motivation that you bring to every moment.

It’s invisible—but present everywhere.
It’s not what you know or do.
It’s how you show up … and it changes everything.

Below, I share the story of how this question changed how I see the world.

About the Book

What’s Your Juice? Unlock the Energy that Transforms Performance, Fuels Purpose, and Ignites the People Around You is my newly released book—a practical guide to harnessing your energy, attitude, and effort, enhancing your life … and the lives of those around you. Your juice doesn’t just affect your own performance. It transforms everyone and everything around you.

Inside, you’ll find:

Research-backed insights
Fascinating stories and historical examples
Personalized, practical assessments with each chapter
Step-by-step tools to sharpen your mindset, motivation, and leadership impact

You’ll learn how to:

• Shift beliefs and reshape your reality

• Unlock flow states and peak performance

• Control your response—no matter the challenge

• Set powerful expectations that elevate others

• Understand the energy dynamics that make or break teams

• Lead with presence, not pressure

“Finally, a motivational book by a real coach who is a true educator! If you want to know how to motivate others with Juice, get this book!” —Rod Olson, founder, Coaches of Excellence Institute

“What’s Your Juice? is your step-by-step guide to bringing your best self every single day.” —John O’Sullivan, founder, Changing the Game Project

“Belief is more important than ability. This isn’t a self-help book. It’s a help-everyone book.” —Jon Krawczynski, senior writer, The Athletic

“Troy Urdahl takes a three-word phrase—What’s your juice?—and delivers a thought-provoking masterpiece that will make readers examine how they approach their own professional work and daily lives … and ask whether I’m bringing positive energy and juice.” —Chip Scoggins, sports columnist, Minnesota Star Tribune

“What’s Your Juice? calls every coach, teacher and leader to live with integrity, purpose, and a love that transforms lives from the inside out.” —Joe Ehrmann, author of InSideOut Coaching and co-founder, InSideOut Initiative

One Cold Night at the Ice Arena

You’ll never really know when or where some of life’s greatest lessons will appear to you. The question What’s Your Juice? appeared to me mid-game in a cold ice arena.

A teenage hockey player returned to the bench, visibly upset. He was openly berating himself for a bad shift. Shoulders slumped, head down, negative thoughts were spiraling out of control … he was defeated, and the game wasn’t even close to over.

As a coach, parent, or leader, you’ve seen a moment like this too many times. The employee who mentally checks out. The friend who turns one mistake into a catastrophic collapse. The talented teammate whose negative self-talk becomes a self-fulfilling prophecy.

Many coaches in that moment would yell corrections. Some would offer technical advice. Many would just let the player sit there and stew, hoping they’ll snap out of it on their own.

I saw Coach Chris Carroll do something different.

In his characteristic upbeat voice, he simply asked: “Hey, what’s your juice right now?”

The question stopped the player cold. It was like flipping a circuit breaker. You could see the shift happen in real-time—his face changed, his posture straightened, the cloud of negativity evaporated. Within seconds, he had reset completely and was ready to move forward with improved energy, attitude, and effort.

Witnessing that moment changed everything for me.

Because I realized that simple question wasn’t just about hockey. It wasn’t even just about sports. It was about every interaction we have as coaches, leaders, parents, educators, and human beings.

Capture the power of your juice.

Get your copy of What’s Your Juice? now!

p.s. Please share with others. Word of mouth is an author’s best friend. If my work in any way adds value to your journey, I’d be deeply grateful if you could tell others, and consider leaving a review on Amazon and Goodreads. Your words not only help me, they will also help others discover their juice!